Digital Marketing & Social Media Marketing

Digital Marketing
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Digital Marketing

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies.
Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing.

Tactics may include:

Search engine optimization (SEO)
Social media marketing
Video marketing
Email marketing
Blogging
Website marketing
Paid search/contextual advertising

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Core Features

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Search engine optimization (SEO)

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Pay-per-click advertising (PPC)

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Web Design

Web design is a multi-disciplinary job, where you'd need not only knowledge in design (typography, color theory) but also skills in developing a website (HTML, CSS, JavaScript).

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Social Media Marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

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    Social Media Marketing
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